Introduction
The University of Évora has been participating in the affirmation and consolidation of the area of knowledge in Tourism in Portugal through the training, research and organization of scientific events and support to the community. This institutional investment allows to guarantee the masters students a theoretical formation consistent, based on the new paradigms of the thought in Tourism in a perspective of Sustainable Development of Destinations and Products. The course also guarantees the transmission of knowledge in terms of methods and research theories and a set of specialized analytical instruments that contribute to the improvement of the students' competences and abilities to work in an extremely complex, dynamic and constantly changing sector.
The underlying learning philosophy promotes the development of self-employment so that students can follow their path of specialization according to their professional aspirations and employment opportunities.
The masters study plan, although complementary to the first cycle plan, highlights the role of Heritage, Culture and Cultural and Creative Industries in the development of Sustainable Tourism, according to the guidelines of the institutional documents specific to the sector National, regional and local levels. For this reason it offers complementary training to students coming from the Social Sciences and Humanities and Natural
